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Sunscreen cream
do not have complete protection of the entire skin
Leaves a lot of gaps for its bad application:
In insufficient quantity.
Uncovered areas (ears, neck, hands, feet).
Late application and forgetting to reapply.
Siegfried Laboratories entrusted us with the mission of communicating to the medical staff the introduction of the new and exclusive photoprotection Heliocare oral:
360 capsules, the only product of its kind on the market, developed in Spain to fill those gaps.
BREAF ING
Quito launch
Guayaquil launch
Cuenca launch
Backing
Literature to doctors
Literature to pharmacies
Results
Understanding the concept of the campaign among dermatologists was total and enthusiastic participation in the experiential launch activities
they solidly positioned the differentiating benefits of the product.
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